Hi, I'm Lihi, or as everyone calls me - Lika :)
Founder and owner of the Lika Swimwear brand.

I launched the brand back in 2020, right after I finished my military service.
My connection to the sea has always been strong, whether it's enjoying time with friends at the beach, surfing, or sailing with family – which always involved dealing with swimwear.
But I never dreamed of opening a swimwear brand.

In late 2019, while still in the army, I envisioned a swimsuit and couldn't stop searching for such a design. After not finding it, a thought crossed my mind: "Maybe I can create this design?" And so I started looking for courses in swimwear design and sewing.
Although it sounded like a cool idea, it wasn't feasible – I was in the army and didn't see how I could combine such a thing at the same time. Luckily, my commander was very supportive and went along with my idea of going out once a week for a few hours for the course and coming back. And so it was.

I finished the course right at the beginning of the COVID-19 pandemic, which gave me a lot of free time at home. So I took my grandparents' old sewing machine and continued to sew to pass the time.
Over time, I started receiving messages from girls who saw pictures on my Instagram asking how much I was selling a swimsuit for. I immediately told them that the swimwear was not for sale and I was doing it purely for enjoyment.
After a while, I said to myself, "Why not?" and started taking custom orders and requests.

Over time, I deeply studied and researched the world of swimwear. I learned about the difficulties girls and women face, what we lack as women, and what will make us feel most comfortable with ourselves when it comes to a small item of clothing.
Self-confidence, self-love, and comfort are the cornerstones upon which I built and developed the Lika brand.